Pierson Krass — Pierson Krass — Pierson Krass — Pierson Krass —
Pierson started his first company at 15 and has spent the last 16 years building and investing at the intersection of ecommerce and consumer.
Bio
Pierson is a serial entrepreneur and digital marketing expert. Over the last 16 years, he has worked directly with more than 200 brands to generate hundreds of millions in revenue. Pierson focuses on holistic growth strategies that combine cutting edge technology, community building creative, and a direct response mindset.
Pierson is a serial entrepreneur and digital marketing expert. Over the last 16 years, he has worked directly with more than 200 brands to generate hundreds of millions in revenue. Pierson focuses on holistic growth strategies that combine cutting edge technology, community building creative, and a direct response mindset.
With extensive expertise in paid advertising, he has deployed over $550M in advertising spend across 20 advertising platforms. In 2019 he was recognized on Forbes 30 Under 30 list for his exceptional DTC work in the CPG space. Over 20 companies he has worked directly with have made the Inc. 500 list and he is frequently featured as an industry thought leader.
Over the last five years, Pierson has been focused on building Lunar Solar Group, which has provided growth advisory and digital marketing services to 500+ consumer-focused brands since inception. With offices in NYC and Salt Lake City, the team of 70+ digital experts produce cutting-edge marketing solutions with exceptional industry leading results for clients. In the first four years of operations Lunar Solar achieved 1,892% growth, making it one of the fastest growing marketing agencies in the country.
Beyond operating the agency, Pierson has successfully launched four Saas offerings in the ecommerce enablement and Shopify ecosystem. Notably, KnoCommerce, a surveying and data collection app that was acquired by WeCommerce, a Canadian public company, in 2022. He is currently focused on building Retextion, the most sophisticated subscription and recurring revenue enablement tool available on Shopify. In its first year Retextion has grown to a team of 40 full-time, acquired Bellwethr Inc., and raise $6.5m in capital from venture funds like Watchfire, BFG, Vanterra, etc.
In high school, at the age of 15, Pierson worked with outdoor brands such as Salomon, Skullcandy, and Electric Visual to direct, produce, and distribute multiple two full-length action sports films. Although one of his films was picked up for international distribution, it was the initial experience of marketing and selling them online that ultimately sparked his obsession with eCommerce.
As a freshman at Lehigh University, he founded Krass & Co., a specialty apparel brand. Pierson was able to raise seed money from investors such as the founder of URBN, and scale Krass & Co. to $1M in annual sales in less than 18 months. After exiting Krass & Co., Pierson served in a variety of interim marketing roles while an Operating Partner at a boutique private equity and advisory firm. In that capacity, he served as interim Chief Marketing Officer of Mountain Creek Resort, where he restructured their sales and marketing departments, cutting the budget while increasing revenues.
In his free time, Pierson likes to angel invest in startups and write about entrepreneurship; otherwise, he can be found skiing and exploring the outdoors in Utah.
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